Alex Stout is a Texas-based influencer who is all about family, high-quality yet affordable fashion, and elegant home decor finds. In the words of Alex, "Online shopping is my love language, pink is my neutral, candles are my therapy, and champagne is my drink." We created a brand identity inspired by Alex's femininity, creating an elegant yet fun logo, exploring colors in the pink family, and implementing a floral detail on the designs we create. We continue to design some of Alex's weekly graphics to promote her blog and partnerships.
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