Arrae’s alchemy capsules solve everyday problems that women constantly deal with. You know what we mean - bloat, anxiety, etc. The stuff that comes up at every girl’s brunch. This is the wellness product for the millennial woman, who has a lot on her plate but doesn’t want to compromise on how she feels. We believe that when it comes to personal goals and peak health, you don’t have to make a choice, you can have both. We completed a brand extension, strategy, and packaging expansion for Arrae to add an element of timelessness of the brand look and feel. *Original branding by Ludlow Kingsley. 

Brand strategy
packaging refresh
illustration expansion
PR Packaging
+ more

services —

Arrae