Lorena of Dear Lash + Love is an esthetician turned lash artist with a serious love for helping other beauty business owners. Lorena pulls back the curtain to showcase behind the scenes of how to run a successful lash and beauty business with strong branding. Her Lash Tee Club subscription is geared towards other estheticians and lash artists to have fun new industry-specific apparel delivered to them every month. Dear Lash + Love has become a community full of women sporting lash swag and sharing their own tips with other artists. 

Branding
Shopify website
apparel design
Book design
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Dear Lash Love

apparel design

illustration & typography

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