+ LUX UNFILTERED was co-founded by lifestyle blogger Sivan Ayla and her husband Paul Richards. After years of portraying the perfect tan online, Sivan was determined to create a product that would give natural-looking color, hydrate the skin, and leave her smelling like roses. They developed and tested many different formulations until they achieved everything on the checklist – non-toxic, vegan, & cruelty-free, and more. Our studio helped to create a brand that was representative of Sivan's aesthetic, starting with color palette, logos, typography and website. We now help Sivan with building out packaging on her expanding product line.
social media graphics
We love to add an interactive element for an engaging brand experience. This adds even more touch points for the customers to learn more about the brand. For + Lux Unfiltered, we created a set of illustrations that we used for Giphys on Instagram Stories in addition to a free sticker sheet added to select orders.
When + Lux Unfiltered launched, our team flew out to Los Angeles to see the pop-up space we helped to design. We created installation graphics and posters for the gorgeous shop.